Freetid Watch

The message takes inspiration from 1984 dont be too late, the first irreverent and ironic message ever printed on a Swatch. It finds 3 different declinations: same same but different on the Gent style (spot the differenceits a color switch); call to action on the new gent style; tell me more as a decorative pattern on the movement of Sistem51 (coming in October). One cannot miss it and can join the circle with the most personal suiting style. And of course, the most suiting notion of time: every watch is named after the world TIME in one of the many world languages.